A Widely Circulated Letter, &Nbsp, Had To Be Seen Before Starting A Business.

Soon to invest in business friends:

Hello, thank you very much for taking time out of your busy schedule to read this letter.

In order to allow yourself to take some detours in the way of starting a business, it is suggested that you can finish reading this letter quietly.

On the road of entrepreneurship, more than one voice is more rational. I hope that through this letter, you can provide some better suggestions for entrepreneurship.

In the era when everyone wants to be a boss, entrepreneurship seems to be a way of life.

Under the current economic environment, the cold wind of the financial crisis has strengthened the determination of countless entrepreneurs.

The front is that the state strongly encourages entrepreneurship, and the latter is increasingly strict in the form of employment. At this stage, entrepreneurship has become the best way of employment.

Behind the State encourages people to start their own businesses, various forms of investment media are also beginning to bustle with excitement. However, behind this bustle, there are many unqualified enterprises investing in it.

The slogan "investing ten thousand years to make millions of money" and "getting rich overnight" encourage every entrepreneur's heart.

Behind these lively phenomena is also a reflection of a social nature -- the whole society begins to become collective and impetuous.

First, put up your own "impetuous" entrepreneurial mindset, never believe "falling pie in the sky".

Under the background of China's market economy, few people can resist the impetuous heart.

The temptation of investment enterprises and the encouragement of investment media have made entrepreneurs start to become more blind and impatient, and to a large extent become eager for quick success and instant benefits.

In addition, the confusion in the domestic market, resulting in deception and cheated became "Zhou Yu hit Huang Gai, a willing to play a willing to get".

This is also the reason why many entrepreneurs fail in entrepreneurship.

On the way of entrepreneurship, some entrepreneurs are not sufficiently focused on entrepreneurial goals; some entrepreneurs are not patient enough to realize their entrepreneurial dreams; some entrepreneurs are impractical in their entrepreneurial goals.

Finally, the impetuous mindset that entrepreneurs should not have is bred.

Our forefathers once said, "Haste makes waste, but sees little gains, but fails to accomplish great things".

Nowadays, we should have inherited the calm and calm advocated by our forefathers. However, many people seem to be less patient, more impatient, less calm, more blind, less down-to-earth, and more eager to make progress.

As an entrepreneur, you must put off your impetuous heart.

Those who are successful must not only be lofty but also have a down-to-earth attitude.

It is suggested that friends who first set foot on the road of entrepreneurship should not be credulous about internet propaganda. They should be rationally analyzed when they are in trouble. They should consider the problem from the reality and not follow the feeling.

For example, "investing ten thousand years to make millions" project, so that the whole human race is looking for it. How can it be done by more than a dozen small companies?

At present, many companies engage in investment promotion in the name of "joining". No matter how mature the technology is, they will sell it. As long as the price is set low enough, they will be able to sell it, and seize the mentality of investors, "anyway, it is a small investment, even if they are fooled and will not pursue".

If we do not have a comprehensive understanding of these companies, it is easy to be fooled, so we must be cautious in this regard.

As long as we gather up our impetuous heart, never believe in "falling pie in the sky".

If you can't analyze the problem calmly and rationally, your entrepreneurial path is likely to be "dead" at the starting point.

Two, at the beginning of entrepreneurship, we must "burn the boat" and invest instead of speculation.

Never trust "small" money to do big things.

On the way of entrepreneurship, investment capital is a concern for every entrepreneur, but mature entrepreneurs are most concerned about the ratio of input to output.

In the process of starting a business, the money that should not be invested can not be invested in a penny.

However, many entrepreneurs often start their business with the mentality of "investing a little bit".

If you don't know how to start a business with the idea of "trying to see", the failure rate is very high, because they do not waste their time in doing business, and in the end, they often fail because of the lack of determination.

Therefore, the determination to start a business is sometimes more important than abundant capital.

In the ranks of failed entrepreneurs, they have a common mentality: blindly reducing investment, trusting the advertising campaign of some enterprises, choosing a cooperative headquarters with a "covet cheap" mentality. It seems that the capital of the project is "saving", but the subsequent operating cost is increased. Finally, it can only close the door "big", or else pay more later.

Some of the investment projects in the market are relatively large in scale, and the price is tens of thousands of yuan investment, while the similar projects are only a few thousand dollars in some small enterprises.

If entrepreneurs are immature in investment psychology, they often trust the propaganda of small businesses. After cooperation, they seem to have saved investment funds, but actually they have lost a lot.

Because the real support of entrepreneurs is not the project itself, but the subsequent service guarantee.

Only those enterprises with qualified entrepreneurial projects can have the ability to provide all-round services for investors. The enterprises with strong scale are not only the project itself, but also the subsequent service guarantee.

Here, I want to emphasize to you that it is not recommended that you blindly choose high investment projects, but that we can reduce unnecessary investment as far as possible, but we must not sacrifice the quality of service and products of the project. Otherwise, you will be in a chronic self killing, and the chance of making money will not be too great.

Through communicating with friends in the industry in recent years, we suggest that you will never trust the "small" investment to get a "big" return.

In the age of Internet information, the contents of advertisements are very similar. It is difficult for us to judge the strength of an enterprise through the website and advertisement of an enterprise. Therefore, we need to conduct a comprehensive survey of these enterprises.

As long as we have a calm and rational heart, a heart of breaking the boat and not covet cheap, I believe you can find your own projects and headquarters.

Three, you must always firmly believe that "at the starting point, we must lead the market".

It is critical to invest in Entrepreneurship and choose good market prospects.

At present, there are many categories of investment projects, and the good and bad are different. It is not easy to choose a suitable investment project.

During the 08 years of investment consultation in Guangzhou, what kind of projects were most suitable for small investors when they consulted with several investors, they talked about the current Chaoyang project with technical content in Guangzhou, which is most popular among investors, because technology projects have certain technical threshold and are not easy to be imitated and can be run continuously.

In line with the opinions of friends in the industry, I suggest that friends who start their business can choose projects with technical core when choosing projects.

As a technology project, entrepreneurs should enter the market with high standard and high starting point in their operation. They should learn to lead the market at the starting point, so that they can not only effectively attack the competitors in the industry, but also set up a technical barrier to the industry so as to prevent other operators from entering the industry to seize their market share.

If there are competitors in the market, you need to pay attention to two points when choosing to enter the industry. One is whether you enter the industry with cost (price) advantages; the two is whether you enter the industry or not.

That is to say, if you want to enter a competitive market, your product has the advantage of low cost (price) or differential advantage. If neither of the two is available, I do not recommend that you enter the industry unless the market of this industry is large enough.

Four, investment and entrepreneurship must not be neglected.

Management is the core of entrepreneurship, and 99% of entrepreneurial failure is not the result of the project itself, but the ignorance of entrepreneurial management.

At present, the most common items in the market can be divided into two categories: one is "production and marketing"; the other is "buy and sell".

As a "production and marketing" investment project, that is, the production and processing of products through equipment and technology, and then the product sold out of entrepreneurial projects.

The project generally has a certain technical threshold, and other people are more difficult to enter the industry.

If you want to manage such investment projects, you should not only focus on the sales of products, but also the production process of products.

High quality products are the guarantee of continuous operation, and the production of high quality products requires advanced technology and sophisticated equipment.

So for you, when choosing such a project, it is necessary to focus on the quality of the equipment, the advanced technology, the supply of raw materials, the strength of the cooperative enterprises, and the market prospects of the products.

The entrepreneurs who engage in such projects will soon be eliminated by the market if the quality of the products is not good enough. The quality will always be the life of business.

Although you have the guidance of the headquarters, you still have to learn to find new ways. You need to improve the appearance of your products in a timely manner, improve efficiency, quality, convenience or reduce operating costs.

For the "buy and sell" category, it is through the purchase of goods to headquarters, and then export investment projects.

The project is easy to operate, but the entry threshold is low, and competitors are easy to enter the industry.

Because the quality of the product is uncontrollable for the operator, what the headquarters produces, what the operator sells, and the business is relatively passive.

Therefore, for those who are optimistic about such projects, we need to focus on the strength of headquarters, the quality of goods, the timeliness of delivery, the stability of upstream supply, the protection of returns, and the recognition of downstream consumers.

Operators engaged in "buy and sell" items need to have strong management and management capabilities, and have no good management and management capabilities. Shops are hard to maintain.

Therefore, the key to such projects is the management capacity of the operators themselves.

Besides, since we have chosen to start a business, we must abandon the narrow concept of "peer is a friend" and learn to cooperate and communicate at the beginning of our business. This is a win-win society and our peers are also resources.

You have to communicate effectively with people around you through various forms such as language, writing and so on. You can improve your efficiency and increase your chances of success.

In the process of entrepreneurship, you need to deal with customers, deal with peers, deal with outsiders, and deal with internal staff. These contacts and communication can help you remove obstacles, resolve conflicts, reduce work difficulty, increase trust, and contribute to the development of entrepreneurship.

Conclusion:

After reading this letter, I hope I can give you some reference suggestions.

For those who are just starting their own business, don't always think about making money. Entrepreneurs need perseverance, perseverance and will.

We must have a persistent and enterprising spirit.

Half hearted, difficult to retreat, or the end of the world will eventually accomplish nothing.

We must be calm and thoughtful when we are in trouble. Once we have made the decision, we will bite the target and persist.

The process of entrepreneurship is a process of long-term adherence to hard work.

After the determination of the target, the entrepreneur must go step by step towards the established goal.