Interpretation Of Fabric Trends

2008 China international textile fabrics and accessories (Qiu Dong) Fair will be held in Shanghai in October. In order to provide more effective guidance to exhibitors and spectators, the organizers will continue to publish the trend of China's textile fabrics in this exhibition.

The trend research team of China Textile Information Center / national textile product development center starts with terminal consumer demand, and based on market research, through analyzing consumer behavior, lifestyle, art inspiration and other timeliness information, obtains the essential information of fashion trends such as fabric color, fabric style and garment trend.

"Fashion trend research is a systematic work method", a senior trend researcher at the center said to the author, simply speaking, the research process of the trend can be summarized into three stages, first of all, the consumption crowd.

Psychological factors and social factors are the process of perception; secondly, the common factors of popular products are collated and summarized; finally, the commonness characteristics are extracted, and the direction of their development is determined, so as to determine the final sub topic trend information.

After several months of systematic research and analysis, the trend research team held a proposal meeting on the trend of China's textile fabrics in the autumn and winter of May as early as May this year. Besides the famous trend research experts in the industry, the proposal also includes the participation of textile enterprise development and marketing personnel, clothing designers and purchasers. They put forward their views on the trend of the season from their respective fields. After intense discussions and debates at the scene, they finally formed a unified view and determined the trend of 2009/10's autumn and winter fabrics.

The proposal will involve the participation of authoritative experts in different fields, which greatly strengthens the practicality of trend research and the degree of fit to the market.

What is worth mentioning here is that under the background of poor economic environment this year, there are several key points:

Raw materials are allocated to create cost advantages.

Because of the increase of raw material prices, the clothing brand's ability to bear the price of purchasing fabrics has declined, and the fabric itself has to meet the needs of the consumer market with the innovation of style.

Therefore, lightweight, modified chemical fibers instead of wool and silk, environmental friendly man-made fiber and wool blended trend and so on, so as to achieve "imitation of nature" and "nationality" and other styles of fabric trend trend, which has a more comprehensive interpretation of the trend of this season's "backtracking" and "noisy" theme.

Through the change of fabric style to embody humanistic concern.

People pay more attention to their own living environment, ecological environment protection and sustainable development of society. In addition, due to the destruction of the environment, the global disastrous climate environment is increasing. This season is particularly prominent in this season. Therefore, the consumer market hopes that the perceptual humanistic care and environmental protection concept should be reflected in the fabric sense.

Embodied in the fabric style, the combination, the old sense of quality, traditional culture and handicrafts combination of style, and so on, such as the expression of humanistic care and other perceptual elements in this season fabric style has appeared, this in the trend of this season's "humanities" theme has more detailed analysis and interpretation.

The exhibition area of "FabricsChina China textile fabric fashion trend" is divided into several obvious indication areas according to the theme of the trend. It extends the regional division of Beijing spring and Summer Exhibition in March. According to the end use of fabrics, it is divided into men's trend area and women's dress trend area.

For this division, in March, many buyers at home and abroad reflected, "the fabric information in the trend area is large, such a division is more reasonable and human nature, so that in a relatively short period of time, it can be found in the men's clothing or women's clothing trend area to find the necessary fabric information."

The trend of China's textile fabrics in autumn and winter will be analyzed and released in the order of trend analysis, that is, the analysis of the background of the trend, and the trend of people's lifestyle and consumption. Then the overall trend of color in this season will be analyzed. Finally, the overall trend of China's textile industry in autumn and winter will be concluded. The trend and style of textile fabrics will be interpreted respectively by four themes, namely, "magic", "backtracking", "noise" and "care". The exhibition will carry out the fashion trend of fabrics in accordance with the four themes in the Intertextile exhibition at the 09/10 theme exhibition in 09/10.