Differences Between Blog Marketing And Traditional Marketing

Nowadays, the interval and density of market segmentation far exceed that of any period in history. The consumption psychology, consumption characteristics and consumption demand of consumer groups are becoming larger and larger, while the scale of the same consumer group is getting smaller and smaller, and the cost and difficulty of marketing are bigger and bigger.

The blind area of marketing becomes the inevitable result of limited resources of enterprises which can not cope with the unlimited market competition.

While trying to expand sales volume, consumer group size and sales channels, each enterprise will find its marketing efforts hard to reach some of its potential customers.

The decline of marketing marginal efficiency is inevitable.

Blog marketing is an effective solution to this problem.

Blog marketing strategy is one of the best ways to deal with extreme market segmentation and eliminate marketing blind spots.

Blog marketing mode PK traditional marketing mode

    一、战略思维 

1, traditional marketing mode:

Can be called vertical or vertical marketing mode, the core is straight-line looking for marketing opportunities and development channels, advertising, promotion and other marketing activities.

This traditional linear thinking mode has led enterprises to compete for market competitive resources through various normal or abnormal means, resulting in increasingly scarce and increasingly scarce market competition resources, and the cost is becoming more and more expensive.

2, blog marketing mode:

Blog marketing is a compensable use of advantageous marketing resources between enterprises. Its mode of thinking is nonlinear, and it can also become a complex thinking rather than a straight thinking of traditional marketing mode.

Blog marketing seeks to conduct product marketing on other enterprises' marketing resources and marketing platforms, including blog service portal, blog marketing service organization and active community. The focus is not on the possession and control of marketing resources and marketing platforms, but rather on cooperation, mutual benefit, win win or win win.

    二、市场思维 

1, traditional marketing mode:

It is the mode of establishing the internal marketing resources based on the market competition. The enterprises seek to compete for various marketing resources through competition, so as to establish the marketing resources owned, mastered and controlled by the enterprise.

In this mode, enterprises emphasize their exclusive and direct marketing resources, especially external marketing resources, such as agents, distributors, sales terminals and so on.

2, blog marketing mode:

It is the mode that enterprises expand the marketing resources and marketing platform in a mutually beneficial way at low cost. Cooperation instead of competition, from the traditional marketing mode of competitive thinking to joint thinking.

Blog marketing mode is a marketing mode of seeking common ground, which is based on the same market concept, consumer group and value identity among partners, rather than differentiated thinking under traditional marketing mode.

    三、成本思维 

1, traditional marketing mode:

Enterprises often invest huge sums of money in channel construction, product extension, brand promotion, promotion and so on, but the effect is getting worse and worse.

And the traditional marketing mode is marketing in unknown consumer groups.

2, blog marketing mode

Blog marketing is a target marketing cost, which is a marketing strategy in the known consumer groups, rather than a lack of target input mode under traditional marketing mode.

Because their marketing activities are based on the marketing resources and platforms of other enterprises in cooperation, their goal is to point to other enterprises' marketing resources and platforms.