In The Name Of "Fashion Mousika" - LIZZY 08 'In Autumn And Winter

The famous brand designer LIZZY, famous for its "noble, refined and beautiful" style, has again brought great surprises with its good design skills.

In June, LIZZY08's autumn and winter new product conference was put on the stage, and the performance of creative inspiration suddenly appeared as a visual feast that deserves careful collection.

    作为一个有着11年历史的原创设计师品牌，LIZZY向来以传达“在低调之中享受奢华”的美学体验为己任。近年来，在LIZZY品牌董事长兼设计总监任馨的主笔之下，“LIZZY”女装以搭配精美的职业装、简单个性的日常装和时尚性感的晚装活跃时装界，很快在国内女装品牌之中脱颖而出，品牌知名度因其稳定的市场发展态势声名鹊起。

    此次新品发布秀上，设计师任馨将国际流行风潮予以了精准而富有想象力的本土化演绎，同时结合欧美、意大利、日韩的国际流行面料趋势，风格与气势兼具，中国元素与世界流行法则交相辉映，呈献出低调聪慧、精美非凡的’08秋冬新作。

At the same time, LIZZY looks forward to the fashionable faces of "fashion Muse", which are not uniform but should be changeable.

The design inspiration of this season shows the rich imagination of designers. The simplicity of "urban elegance" is contained in ingenious design threads. Such elegance is not too straightforward, but emphasizes the demand for "beauty and wisdom" through detailed treatment of ornament.

In addition to using nail beads, embroidery, hand hook lace, hollowing, frills, wrinkles, rolling edges, burrs, flocking, stitch weaving and other popular techniques, the compatibility of each design has become the absolute highlight of this season.

How can we make the changing collocation produce a constant aesthetic feeling?

This is the core demand of this season's LIZZY design.

Jun Lang's dry windbreaker, luxurious and elegant fur, soft and gentle knitwear, plus a three-dimensional design and sculpting dress design outline the beauty and unchanging intelligence of the new season LIZZY girl.

LIZZY wants to jump out of a single product, and try to emphasize the sense of serial and different styles.

The soft knitted sweater is equipped with a cool windbreaker; a curvilinear dress matching a three-dimensional woven sweater; a geometric split belt design with wave striking wrinkle handling, and ingenious changes between neutral and bright tones make LIZZY reveal the elegance between the movement and the light and shade.

In short, this season, LIZZY hopes to provide more complete beautiful material, and at the same time, how to build its own beauty scheme will take the initiative to give consumers the lead. Different basic funds have high matching index, so that they can be combined in a pleasant surprise way, which will make the beauty of LIZZY become a surprise trip.

Ren Xin said at the release show that LIZZY is not a purely idealistic designer brand. It has a very fast market reaction mechanism, and art and business must be highly integrated. This is the indicator of whether a designer brand is successful.

Therefore, this season's autumn and winter new products accurately analyzed and studied the consumer's preferences, and at the same time, it also moderately looked forward to fashion. Therefore, the design plan of this season is still based on the full pulse of the market and the reasonable prediction of the fashion trend.

Ren Xin also said that in the first half of this year, LIZZY brand successfully landed at Hangzhou Tower, LIZZY fashion lifestyle museum was also officially entered in Shenyang, and the terminal channels for Shanghai and Beijing first tier cities are also in the process of orderly construction. In 2008, it will be a year for LIZZY to achieve rational expansion and brand promotion. It is also a year when the designer's brand will merge the development of "design skills" with "commercial value".