Innovative Marketing Concept Of Safety Footwear Industry: Constantly Pursuing Customer Value

< p > under the buyer's market condition, the marketing concept is destined to be centered on the consumers, and to satisfy the needs of the consumers.

However, in different historical stages, consumers' needs, especially core needs, are often different. Therefore, the connotation of marketing concept should also change.

At present, domestic consumers have completed the historical pformation from "product buyers" to "demand satisfaction providers". In the information age, consumers are pformed from "demand satisfaction" to "value maker", and the concept of marketing in the information age should be constructed. Naturally, this pformation should be taken as the basic starting point.

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< p > the traditional economic theory of marketing management is based on the theory of manufacturers, that is, the maximum profit of enterprises. The actual decision-making process is a one-way chain of market research, marketing, strategy, marketing strategy and reverse marketing control. Instead of integrating customers into the entire marketing decision process, it will overtake the profits of manufacturers to satisfy consumers.

For the safety footwear industry, consumers in the traditional economic system can only satisfy the demand by purchasing the product of < a href= "//www.sjfzxm.com/" > safety shoes < /a > manufacturers. Although this product is developed after market investigation by the safety shoe manufacturer, it is not designed for the individual needs of every consumer, so the satisfaction of consumers is only a constraint condition.

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< p > in the information age, consumers have the initiative to choose.

They can carry out two-way and comprehensive information communication with any enterprise in the network space at a very short time and at a low cost.

This is beyond the traditional economic system.

Consumers are not making trade-offs between products such as a href= "//www.sjfzxm.com/" > safety shoes < /a > manufacturers can produce products, and on the contrary, safety shoes manufacturers should produce and operate what products are based on consumers' choice.

Consumers have sufficient conveniences to integrate their cognition of life and the world, emotional and emotional experience, and moral values and values into the choice of products, buying behavior and consumption patterns.

In the virtual network world, consumers are not buying products, nor are they merely seeking the satisfaction of needs.

In an era of allowing self expression, consumers have regarded purchase as an important way to embody their values and realize their value pursuit.

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< p > therefore, facing the "value seeker" in the information age and meeting the needs in a general sense, it is impossible to solve the problem fundamentally.

Only by focusing on the center of customer value and helping them achieve their value pursuit, can manufacturers effectively cater to the diverse needs of customers, and finally achieve the development of their own businesses, with a href= "//www.sjfzxm.com/" > safety shoes "/a".

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